Fub Women

Founded in 2006 by Anne Sofie Olrik and Lotte Bundgaard, FUB is a Danish brand creating classic, comfortable, and sustainable knitwear for kids and women. Every piece is carefully designed and crafted with meticulous attention to detail, emphasizing quality, durability, and timeless style.

FUB collections are made exclusively from OEKO-TEX® certified merino wool and GOTS certified organic cotton, reflecting the brand’s commitment to sustainability and responsible production. In an era dominated by fast fashion, FUB stands apart by focusing on enduring designs that transcend trends. Designer Anne Sofie Olrik prioritizes longevity, ensuring garments can be worn season after season, offering timeless, versatile knitwear built to last.