Gray Label

Gray Label – Timeless Sustainable Essentials for Kids

Founded by Emily Gray and based in Amsterdam, Gray Label creates sustainable, minimalist designer clothing for children up to the age of 12. The year-round collection focuses on comfortable, timeless basics, respectfully made from 100% GOTS-certified organic cotton and natural materials.

As founder Emily Gray says: “Our garments are friendly for the planet, the ones creating them and for the ones wearing them.” Designed to last beyond seasons and trends, Gray Label produces high-quality wardrobe staples in wearable cuts and elegant, muted colours—pieces children can enjoy wearing again and again for many years.