Fub

FUB – Sustainable and Timeless Knitwear

Founded in 2006 by Anne Sofie Olrik and Lotte Bundgaard, FUB is a Danish brand specializing in sustainable knitwear for kids and women. Every piece is carefully crafted with attention to detail and high-quality workmanship.

The collections are made entirely from OEKO-TEX® certified merino wool and GOTS certified organic cotton. Anchored in the simple Scandinavian aesthetic, FUB focuses on timeless knitwear that can be worn season after season, blending classic cuts with durable materials that never go out of style.

For over ten years, FUB has limited production to made-to-order pieces, ensuring no overproduction or waste. Classic shades like ecru, navy, and grey are complemented by a few seasonal colors, adding a lively contrast while maintaining the brand’s timeless aesthetic.